We find where your revenue is leaking, install how your team should sell, and leave an AI behind that coaches every call, so it doesn’t wear off in six weeks.

#1 Amazon Business Author. PhDc Business AI Integration. 3 exits.  Diagnostics run across $20Bn+ AUM portfolios. Business Consultancy of the Year, Revenue Acceleration (UK).

You've bought sales training before.

It probably worked. For about six weeks. Then quota pressure arrived, the scorecards stopped getting filled in, the manager ran out of hours to review calls, and everyone went back to selling the way they always had.

That isn’t a failure of the training. It’s a failure of what happens afterwards. Training is an event. Selling is a habit. Nothing in a two-day workshop is built to survive week seven.

Research into the largest sales methodology provider in the world found that 73% of companies lose the methodology within ninety days without something enforcing it.

We built the thing that enforces it.

Revenue Acceleration for Founder-Led B2B

The methodology deployed across PE portfolios managing $20Bn+ AUM – productised for founder-operators at $3M–$25M revenue.

Phil Pelucha is an award-winning revenue acceleration consultant and PhDc in Business AI Integration. As a Revenue Architect, he helps VC & PE-backed businesses engineer scalable growth through sales optimisation, market expansion, and AI-powered automation.

Find it. Fix it. Keep it fixed.

Every call also feeds back into the diagnostic. After ninety days we’re not guessing where your revenue leaks. We’re hearing it.

Quantified Client Outcomes Band

Six client outcomes, each as a visual tile with the number prominent and the brief context:

  • $30K from one phone call: 1-hour after implementing the strategy from a diagnostic
  • 5x scale and 7-figure exit: Recruitment firm over 18 months
  • 18x profit growth in one year: Specialist recruitment firm
  • 733% ROI: Consulting group in year one
  • $1M+ cost savings + 30% sales increase: Professional services firm
  • 12 months of revenue in 2 months:  Full pipeline reactivation

A signal worth noting. More than 60 businesses currently selling AI-powered revenue services and lead generation on LinkedIn, many now considered category leaders in this space came to Phil first. He trained them. He built what they now sell. Several have video testimonials on our website as clients. Phil has never hired any of them. Across three personal business exits, he has never engaged an external consultant, coach, or agency for lead generation, revenue, or sales. Not once. Work with someone who learned from the best, or work with the best.

Four ways in

The Room ~ $2,500

Six weeks, small group, live. You are the salesperson, this is how you stop being the bottleneck. Includes an AI coach that stays with you afterwards.

Six weeks, small group, live. You are the salesperson, this is how you stop being the bottleneck. Includes an AI coach that stays with you afterwards.

The Team ~ $15–35k

The full system. Diagnostic, workshop for the team, AI coaching on every call from day one, ninety-day report to the owner.

The full system. Diagnostic, workshop for the team, AI coaching on every call from day one, ninety-day report to the owner.

The Portfolio $75k+

One system across several companies, with comparison between them. Built for people who own more than one business. 

One system across several companies, with comparison between them. Built for people who own more than one business. 

The Licence

Deliver our method under our name, inside your own client base. By application.

Deliver our method under our name, inside your own client base. By application.

Who this is for

  • Your salespeople are good, but wildly inconsistent, and you can’t work out why.
  • Revenue still depends on you personally being in the room.
  • You’ve paid for training before and watched it fade.
  • You’re hiring to fix a problem a hire won’t fix.
  • You’re approaching a sale or a raise, and “the founder is the sales team” is about to cost you real money.

ABOUT PHIL

Not a consultant who read about this

Phil Pelucha has built and sold three companies , two of them recruitment and executive search firms and spent years in the United States teaching salespeople to convert in markets as hard as Wall Street.

He has since run revenue diagnostics across investment portfolios exceeding $20bn in assets under management.

He is a PhD candidate in Business AI Integration, a #1 Amazon business author, Business Consultancy of the Year for Revenue Acceleration in the UK, and SABC News’ recurring AI and business expert.

He grew up in the care system and was homeless at fourteen. He now works with companies whose revenue depends on people being very good at a difficult conversation.

Revenue acceleration partner Phil Pelucha helping B2B businesses grow

Who this is for

REVIEWS & TESTIMONIALS

These are not edited endorsements. They are unscripted video testimonials from real clients. Watch them above. Note: among these clients are businesses that are now considered leaders in the revenue acceleration and lead generation space. They came to Phil first. They built what they sell using his methodology. Their testimonials are on this page.

Testimonials

20 Videos
Summary

Chris Williams, founder of Group Coach Nation, shares how working with Phil turned client acquisition from a constant challenge into something predictable and effortless. He highlights Phil’s rare ability to hear a situation, immediately understand what’s missing, and creatively solve it on the spot. According to Chris, if you’re serious about moving the needle, attracting better clients, and removing the guesswork from growth, Phil is the person you talk to.

BOOK A STRATEGY CALL

Ready for a straight conversation about where your revenue is?

RAD (Revenue Acceleration Diagnostic)  is the entry point. A full-picture diagnostic of your revenue architecture and the costed intervention roadmap that comes from it.

BOOK A RAD

VALUE INSIGHTS

B2B Revenue Growth Starts With Better System Design

B2B Revenue Growth Starts With Better System Design

Most founderled B2B companies do not stall because the team suddenly forgot how to sell. They stall because the revenue system that carried the business from early traction to a few million in revenue

How AI for Business Strategy Changes Growth Planning

How AI for Business Strategy Changes Growth Planning

Growth planning in founderled B2B companies has usually been a mix of founder instinct, last year’s numbers, sales team feedback and a few ambitious targets. That can work when the company is small en

Generative AI Systems That Support Sales and Delivery

Generative AI Systems That Support Sales and Delivery

Generative AI becomes valuable in a founderled B2B company when it improves the work that creates revenue, not when it produces more text. For companies between $3M and $25M in revenue, the most commo

FAQ

Why doesn't sales training usually work?

Sales training fails because it treats symptoms instead of fixing architecture. You can train a salesperson to close better, but if the commercial model underneath is broken -- wrong avatar, weak positioning, leaking pipeline -- better technique just gets you more efficiently stuck. Most training is generic. It teaches what worked for someone else, in a different market, at a different time. We fix the architecture first. Then the training actually sticks.

What is an AI sales coach and how does it work on real calls?

The Million Dollar Biller Mentor AI is built from top-performer call transcripts. It integrates on top of your CRM and within 60 seconds of every call, each salesperson receives tailored follow-up messaging, performance benchmarking against your best billers, and specific improvement notes for their next call. No waiting for a manager's debrief. No generic feedback. Every rep gets coaching at the level your top performer operates, every single time they pick up the phone.

How is this different from Gong or a conversation intelligence tool?

Gong records calls and surfaces data. That is useful. But data without a methodology is just noise. The Million Dollar Biller Mentor AI does not just tell you what was said -- it tells each rep what to do next, benchmarked against your actual top performers, in real time. Gong is a recording and reporting tool. This is a coaching system built on a proven commercial methodology. The distinction matters when you are measuring pipeline conversion, not call sentiment.

How is this different from hiring a fractional CRO?

A fractional CRO gives you one person's experience, available part-time. The Revenue Acceleration methodology gives you the same diagnostic rigour used across a PE portfolio representing $20Bn+ in assets, powered by AI trained on 87 million pages of commercial intelligence. The fractional CRO tells you what worked in their last business. We tell you what is broken in yours. If you want Phil embedded at that level, the Fractional CRO engagement exists. But the diagnostic comes first.

What does a revenue diagnostic actually measure?

The Revenue Acceleration Diagnostic maps every point where your business is leaking revenue. Not just pipeline -- commercial architecture. Positioning, pricing leakage, founder dependency, conversion gaps, pipeline fragility, and whether the model underneath your business is actually built to scale. It is 45 pages. It is the same diagnostic Phil runs for PE firms assessing $50M acquisition targets. It tells you exactly what is broken and exactly what needs to change. Most clients say it is the first time anyone has looked at their business that way.

How long before we see a change in the numbers?

Honestly -- it depends on what we find. Some changes in follow-up approach and pipeline reactivation move numbers in weeks. Structural changes to positioning or pricing take longer to flow through. What the diagnostic gives you is a sequenced blueprint, not a theory. We prioritise by speed-to-impact. Clients typically see early indicators in the first 60 to 90 days. Meaningful, sustained change in revenue run-rate is usually a 90-to-180-day story. We tell you both, and we track it.

What size of business is this built for?

The methodology was built for founder-led B2B businesses that are past survival but not yet scaled. Typically $1M to $10M in revenue, with a sales function that exists but is not systemised. Small enough that the founder is still close to every commercial decision; large enough that it hurts when the model leaks. The diagnostic is available from $5,000 regardless of size. PE firms use the same diagnostic at $15,000 per portfolio company. The methodology scales -- the access point does not require you to.

What happens after the workshop?

The workshop is a diagnostic demonstration -- it shows you what the methodology finds in a business like yours. After it, you have two clear options. If what you saw resonates, the next step is the Revenue Acceleration Diagnostic: a full 45-page commercial audit of your specific business, delivered in five working days. Or you take the findings and act on them yourself. Either way, you leave with more clarity than you walked in with. No hard close. No manufactured urgency.