
CRM Not Improving Revenue? Here Is What Was Actually Missing
Springbok Properties already had a CRM installed when Phil Pelucha took the call. The business was sixteenth nationally and losing

Springbok Properties already had a CRM installed when Phil Pelucha took the call. The business was sixteenth nationally and losing

A creative consultancy founder came to us generating roughly $1 million a year, and had been generating roughly that number

A founder we worked with had already hired one before he came to us. Six figures a year, part-time, sharp

I sat in on a quarterly review for a professional services firm doing about £4M a year. Ninety minutes, twenty-two

Most founderled B2B companies do not stall because the team suddenly forgot how to sell. They stall because the revenue system that carried the business from early traction to a few million in revenue

Growth planning in founderled B2B companies has usually been a mix of founder instinct, last year’s numbers, sales team feedback and a few ambitious targets. That can work when the company is small en

Generative AI becomes valuable in a founderled B2B company when it improves the work that creates revenue, not when it produces more text. For companies between $3M and $25M in revenue, the most commo

For a founderled B2B company, sales problems rarely look like sales problems at first. A founder sees stalled pipeline, inconsistent reps, soft forecasts, slow enterprise deals, too many “good convers

When B2B technology sales slows down, hiring feels logical. More SDRs should create more conversations. More account executives should run more demos. A sales leader should bring process. On paper, he

A weak pipeline rarely announces itself as a lead strategy problem. It shows up as a full CRM with too few real opportunities, a sales team that is always busy but never confident, or a founder who st