
Why You Keep Losing Deals You Expected to Win
A founder-led B2B business owner tells you the same story almost every time. The deal looked locked. Good chemistry with

A founder-led B2B business owner tells you the same story almost every time. The deal looked locked. Good chemistry with

“How long does a fractional CRO engagement last?” is the first practical question on a founder’s list before signing anything,

Shepherd Ncube’s business ranked 16th nationally when Phil Pelucha first looked at Springbok Properties. Three problems sat underneath the ranking:

Springbok Properties already had a CRM installed when Phil Pelucha took the call. The business was sixteenth nationally and losing

A creative consultancy founder came to us generating roughly $1 million a year, and had been generating roughly that number

A founder we worked with had already hired one before he came to us. Six figures a year, part-time, sharp

I sat in on a quarterly review for a professional services firm doing about £4M a year. Ninety minutes, twenty-two

Most founderled B2B companies do not stall because the team suddenly forgot how to sell. They stall because the revenue system that carried the business from early traction to a few million in revenue

Growth planning in founderled B2B companies has usually been a mix of founder instinct, last year’s numbers, sales team feedback and a few ambitious targets. That can work when the company is small en

Generative AI becomes valuable in a founderled B2B company when it improves the work that creates revenue, not when it produces more text. For companies between $3M and $25M in revenue, the most commo