What is Fractional CRO and how is it different from strategy consulting?

Fractional CRO is ongoing operating revenue leadership — Phil attends leadership meetings, owns revenue forecast accountability, makes commercial decisions, and maintains the commercial architecture. Strategy consulting delivers recommendations and disappears. Fractional CRO owns the outcome. Phil stays in the room.

Who is Fractional CRO for?

B2B founders at $3M–$25M revenue who have completed a RAD and want ongoing operating support. Founders whose businesses are scaling past their personal capacity to lead commercial strategy. Founders considering an exit within 24–36 months who want to materially increase valuation multiple. Founders with 10+ commercial or revenue-generating staff requiring leadership.

Who is Fractional CRO not for?

Pre-revenue or pre-product-market-fit businesses. Founders seeking day-to-day sales management — Fractional CRO is architectural, not operational. Businesses without a RAD or AI Systems build already delivered. We do not activate Fractional CRO cold.

What are the pricing and terms for Fractional CRO?

$5,000 per month at founder-tier. Three-month minimum. Month-to-month continuation thereafter with 30-day notice to exit, either side. No penalty. Only activated after a RAD ($5K) or an AI Systems Build ($3K–$8K). This is not negotiable — Fractional CRO activates when both sides have evidence of fit.

What is included in the Fractional CRO engagement?

Weekly 60-minute operating rhythm call with the founder and leadership team. Monthly deep-dive session reviewing commercial dashboard, pipeline quality, and attribution data. Quarterly commercial architecture review. Ad-hoc advisory on major strategic decisions. WhatsApp access to Phil for time-sensitive decisions. AI systems ongoing optimisation by Andy. Paresh available for messaging, positioning, or implementation support on major launches.

Can I start Fractional CRO without doing a RAD first?

No. Fractional CRO is only available after completing a Revenue Acceleration Diagnostic ($5,000) or an AI Systems Build ($3,000–$8,000). We activate Fractional CRO when both sides have evidence of fit. This is not negotiable.

Fractional CRO - Ongoing Revenue Leadership

$5,000/month. 3-month minimum. Selective activation only after a Revenue Acceleration Diagnostic or AI System build. Phil functioning as your operating revenue leadership – not a strategy consultant, not a coach.

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What Is Fractional-CRO

Fractional CRO is the ongoing engagement mode that follows a successful Revenue Acceleration Diagnostic or AI Systems. Phil functions as your operating revenue leader, attending leadership meetings, owning revenue forecast accountability, making commercial decisions, maintaining the commercial architecture built during the diagnostic.

This is not strategy consulting. Strategy consulting delivers recommendations and disappears. Fractional CRO owns the outcome. Phil stays in the room.Not coaching either. Coaching is about developing the founder. Fractional CRO is about running the revenue engine while the founder focuses on product, team, or capital.

What's Included in Fractional - CRO

Weekly 60-minute operating rhythm call with the founder and leadership team.
Monthly deep-dive session reviewing commercial dashboard, pipeline quality, attribution data.
Quarterly commercial architecture review – stress-testing the revenue engine against the Revenue Acceleration Diagnostic baseline.
Ad-hoc advisory on named strategic decisions (major hire, major pricing change, major go-to-market pivot, exit discussion).
Access to Phil via WhatsApp for time-sensitive commercial decisions.
AI systems ongoing optimisation – Andy maintains and extends the AI systems built during engagement scope.
Paresh available for messaging, positioning, or implementation support on major launches.

WHO IS THIS FOR

B2B founders at $3M-$25M revenue who have completed a RAD and want ongoing operating support.
Founders whose businesses are scaling past their personal capacity to lead commercial strategy.
Founders considering an exit within 24-36 months and want to materially increase valuation multiple.
Founders whose businesses have 10+ commercial / revenue-generating staff requiring leadership.

WHO IS THIS NOT FOR

Pre-revenue or pre-product-market-fit businesses.
Founders seeking day-to-day sales management – Fractional CRO is architectural, not operational.
Businesses without a Revenue Acceleration Diagnostic or AI Systems build already delivered, we do not activate Fractional CRO cold.

PRICING & TERMS

$5,000 / Per Month

Phil's strategic time, directly applied to your revenue operation
All technical maintenance support
Implementation support as scoped
WhatsApp access to the team
Only available after completing a Revenue Acceleration Diagnostic ($5K) or an AI Systems Build ($3K–$8K).
This is not negotiable. Fractional CRO activates when both sides have evidence of fit.
Month-to-month after 3 months, 30-Day Notice To Exit

Revenue Acceleration Partner - Frequently Asked Questions

What if we already have the SaaS tool in place?

Most clients start with at least one rented SaaS in the category. We scope a transition: parallel operation for 30-60 days, validation of the custom build against the SaaS benchmark, clean cutover. Typical first-year ROI on replacing one SaaS tool: 3-10x depending on tool.

Who owns the AI model the system runs on?

The AI model (e.g., GPT-4, Claude, Gemini, open-source models) is consumed via API or self-hosted depending on scope. You own the infrastructure, the orchestration layer, and the data. Model costs are usage-based, typically $50-$500/month at founder-tier scale.

Who builds it?

Andy leads engineering. Paresh handles the content and documentation layer. Phil scopes against the commercial architecture. Build delivery runs in parallel with any RAD or Fractional CRO engagement.

BOOK A STRATEGY CALL

One conversation. $5,000. Full diagnostic. Book the intake call - 20 minutes, qualifying fit. If RAD is right for your business, we start within two weeks. If not, you'll know before we ask for the money.

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