RAD - THE REVENUE ACCELERATION DIAGNOSTIC
A full-picture diagnostic of where your revenue engine is, what’s broken, and the costed intervention roadmap that comes from it.

RAD - THE REVENUE ACCELERATION DIAGNOSTIC
RAD is the flagship diagnostic product of Phil Pelucha’s revenue acceleration consultancy. It is the entry point for every Billionaires in Boxers engagement and the first conversation held with every new PE portfolio company.
The diagnostic is built on the same methodology Phil deploys across investment networks managing over $20Bn AUM, scoped tightly for founder-operator budget and four-week delivery timeline.
The output is a 35–55 page report containing:
- RAG-rated findings across eleven revenue dimensions
- Specific evidence for every finding, not opinion, not generic framework application
- A costed intervention roadmap prioritised by ease-of-capture and revenue impact
- A recommended sequence for the next 90, 180, and 365 days
- Commercial archetype assessment, where your business currently sits in the commercial maturity curve
- AI systems opportunity assessment, where specific custom AI builds would produce the highest leverage against your current cost base
The Eleven Dimensions
Revenue Quality and Architecture
Recurring vs one-off, concentration risk, pricing architecture, predictability
Market Positioning and Avatar Accuracy
buyer clarity, category positioning, differentiation vs competition
Sales Process and Pipeline Architecture
defined process, conversion rates, velocity, leakage analysis
Lead Generation and Customer Acquisition
channel mix, CAC, referral system, inbound vs outbound ratio
Digital Real Estate and Message Alignment
website, LinkedIn, credibility, consistency across touchpoints
Offer Architecture and Pricing
offer clarity, tier structure, risk removal, pricing consistency
Founder Dependency and Scalability
30-day founder-absence test, key-person risk, delegatable processes
Competitive Landscape and Market Position
direct competitors, defensible advantages, adjacent opportunities
Operational Efficiency and Delivery
margin drivers, capacity constraints, delivery-to-revenue ratio
Financial Health and Growth Trajectory
revenue trend, cash flow, forward 12-month projection
Exit Readiness and Valuation Potential
current market valuation, value detractors, value drivers, path to multiple expansion
PACKAGES
FOUNDER TIER
- Timeline: 4 weeks from kickoff to final report delivery.
- Kickoff: 90-minute discovery call.
- Data collection: Document review, Stakeholder interviews (typically 3-5), Client data system review.
- Assessment: Methodology-driven assessment by Phil against the proprietary knowledge system.
- Report drafting: Produces the 35-55 page report to publication standard under Phil's direction.
- Presentation: 2-hour walkthrough with Phil presenting the findings to the founder and any leadership team members requested.
- FOLLOW ON OPTIONAL: AI Systems Build & Fractional CRO
SECTOR COVERAGE BAND
Revenue Acceleration Partner - Frequently Asked Questions
Why does the founder tier charge $5000?
What if we don't engage further?
Is RAD appropriate for pre-revenue businesses?
How is RAD different from a generic business audit?
Who delivers the RAD?
BOOK A STRATEGY CALL
One conversation. $5,000. Full diagnostic. Book the intake call - 20 minutes, qualifying fit. If RAD is right for your business, we start within two weeks. If not, you'll know before we ask for the money.
BOOK A SESSION NOW